A Revolutionary Fusion of Fashion and Function

The Loewe x On Cloudtilt Sneakers represent an unprecedented collaboration between Spanish luxury powerhouse Loewe and Swiss performance innovators On, delivering SUPER master quality craftsmanship in a silhouette that defies conventional footwear categories. This limited-edition masterpiece combines Loewe’s artisanal leather mastery with On’s proprietary CloudTec® cushioning system, creating the first true haute couture performance sneaker worthy of both museum exhibitions and marathon-ready comfort.

Crafted for the fashion-forward athlete and the style-conscious urban explorer, these sneakers feature:

• 3D-molded leather uppers (hand-lasted over 72 hours)

• Reengineered Cloud elements (18% more rebound than standard On clouds)

• Hidden speed-lacing system (with magnetic toggle closure)

• Dual-density midsole (7° forward tilt for natural propulsion)

Anatomy of Perfection: SUPER Master Quality Breakdown

1. Material Alchemy

• Option 1: Vintage Calfskin

  • Vegetable-tanned in Loewe’s Spanish ateliers

  • 0.9mm thickness with micro-perforations

  • Develops unique patina like fine leather goods

• Option 2: Tech Jacquard

  • 78% recycled polyester / 22% carbon fiber weave

  • 3D-knitted in one piece (zero material waste)

  • Water-resistant nano-coating

2. Performance Engineering

• Helion™ superfoam midsole (originally developed for Olympic athletes)

• Missiongrip™ outsole (37% more traction than standard On)

• Zero-Gravity torsion system (weights just 280g per shoe)

3. Signature Design Codes

• Debossed Loewe Anagram on lateral side

• Laser-etched On logo on medial Cloud pods

• Reflective piping (visible in low light)

• Hidden storage compartment in tongue (fits AirTag or emergency cash)

The SUPER Master Quality Difference

Craftsmanship Timeline

Uncompromising Standards
✔ 200km wear simulation (3x industry standard)
✔ 0.1mm stitch tolerance on leather versions
✔ 15° flex-test certification
✔ UV-stable colorfast rating

Investment Value Proposition

Edition Breakdown

• Global Release: 2,500 numbered pairs

• Materials Split: 60% leather / 40% tech jacquard

• Packaging: Recyclable museum-grade display case

Projected Appreciation

Value Drivers

1. First-ever luxury/performance hybrid

2. Worn by Olympic athletes and fashion icons

3. Biodegradable components (67% of mass)

Style Transformation Guide

1. Performance Mode

• Pair with: Technical running tights + vest

• Activity: 10K urban runs / gym sessions

2. High-Fashion Statement

• Style with: Oversized blazer + cycling shorts

• Ideal for: Fashion Week front rows

3. Techwear Edge

• Wear with: Waterproof cargos + modular jacket

• Perfect for: Concept store appearances

4. Minimalist Luxury

• Complement with: Linen suit + no-show socks

• Finish with: Loewe Puzzle bag

Authentication & Care

Genuine Article Markers

• Serial number: Engraved on inner sole

• Stitching: 18 SPI on leather / seamless knit on tech

• Sole: Translucent Cloud pods with laser markings

Preservation Protocol

• After wear: 24-hour rest with cedar shoe trees

• Monthly: Leather conditioner / Tech spray

• Seasonal: Professional foam rejuvenation

Includes

• Numbered certificate of authenticity

• Dual-branded dust bags

• Performance care kit

Why This Collaboration Makes History

✅ Redefines sneaker categories (luxury ≠ fragile)
✅ Unprecedented technical patents (14 filed)
✅ Sustainability benchmark (Gold C2C certified)
✅ Cultural moment (First collab of its kind)

Step Into The Future